As reported by this blog, consumers are often faced with an overwhelming number of choices when they enter a store. As such, these individuals usually prefer to stick with the brands they know and trust. This can be especially true in the wine industry, which has a plethora of different labels and lines that consumers can choose from. The trick, though, lies in how a product's custom label can attract the consumer's attention in the first place.
According to Fox News, when consumers enter a wine shop there are a few specific things they should first know. While understanding the difference between red and white is important, consumers should also know what they want out of the wine. Whether it's to be refreshed, to give it as a party gift or to serve it with food at a dinner party, all of these expectations help shape the consumer's decision.
As such, it should shape the way a wine label markets itself. Along with the company's personal brand, if a winery produces a line that's better with certain foods it should be communicated on the bottle, helping the consumer make a better decision. These types of custom labels can go a long way in not only ensuring that a label is properly understood, but also fostering customer loyalty by making their decisions easier.
In addition, humans are inherently visual animals. It's important for a product to have an attractive label that is easy on the eyes, but also one that is memorable. The source gives the example of a customer at a restaurant who orders a glass of wine and becomes a fan. Rather than trying to remember what may be a long French brand name, the consumer takes a picture of the label with their cell phones. By designing a custom label and brand that is easily remembered, consumers may not need to take pictures.