According to a survey by TNS, a global growth strategy consultant, the sparkling wine and Champagne market is projected to grow.
The company's survey found that the industry is expected to increase by nearly 3 percent in upcoming years. In addition, many regions are predicted to increase their market share by even more. Specifically, Brazil is currently taking on 3.5 percent and is expected to jump up to 4.2 percent. Nigeria is holding 3.6 percent and is projected to take on 5.4 percent, according to the survey.
"The study does not indicate that consumers plan to increase their alcohol consumption overall, more that they would like to drink sparkling wines more regularly," said Jan Hofmyer, chief researcher, behavior change at TNS. "Manufacturers of other alcoholic drinks should take note, as they will need to build loyalty and commitment to ensure their own market share is not affected by this desire to drink more fizz."
One reason why these regions are expected to see so much growth is because of the rise in retailers and outlets which import foreign wines, specifically those in the United States. One such store is Grand Wine & Liquor in Astoria, Queens, which supplies a wide swath of international wines for a diverse neighborhood.
Profiled by the Wall Street Journal, this shop has wines from Brazil, Holland, Croatia, Romania, Moldova, Morocco, Slovenia, Tunisia, Republic of Georgia and Greece in addition to the more standard Italy, Germany, Australia, Austria, U.S. and France.
Clearly, as the international wine market stocks up and retailers begin to import a plethora of various wines, it will benefit wineries to invest in more noticeable custom labels that can not only communicate their identity but also stand out among the the rest.