Using Gold Polyester Labels to differentiate a product from competitors

by admin on December 19, 2012

How a company represents itself to consumers is a critical aspect to its success. This can be especially true for markets where there's little to no difference between one product or another, putting the onus on creating a brand identity that consumers can either identify with or feel secure in investing their time and money in.

Therefore, many businesses will need to design and label their products in an eye-catching manner while targeting their priority demographic. As such, many companies may be looking for better and more effective ways to design product labels.

Optimedia Labs has released an effective way to enhance a brand's public image through its custom labels and differentiate itself from competitors: Gold Polyester Labels.

"Gold Polyester Labels are made from polyester film with a high-gloss gold reflective surface that is both eye-catching and attractive," said the company's press release. "These water-resistant labels come in a variety of sizes and offer the perfect canvas for customer-facing product identifiers."

By investing in Gold Polyester Labels, companies that create their own custom labels can add an attractive flair that will help separate them from the competition and also draw in customers that may not have previously known about the company.

Wineries can create gold borders and trims to their wine labels that can create a more regal and elegant look. Brewers can use the Gold Polyester as a way to discern between standard recipes and seasonal brews, denoting a limited product. Furthermore, small, independent bands can even use the shiny labels as a way to draw in concert or festival attendees to their merchandise booth.

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